What We Did
The Challenge
With a history of helping Texans succeed, Frost Bank embarked on an ambitious task of re-envisioning how Texans think about finances. After an extensive study about the impact of optimism on financial health, they wanted a creative, turnkey media partner to help spark a conversation around optimism.
Our Solution
Texas Monthly Studio collaborated with Frost on a co-branded program, the Texas Optimism Project, designed to put optimism at the forefront of Texans’ minds. Texas Monthly Studio built a website and produced monthly content, including interviews, animations, advice columns, and photo essays featuring inspiring Texans.
A newsletter, podcast series, and experiential campaigns ranged from pop-up art installations to a campus speaker series.
Results
126M
Impressions
34%
Native Audience Growth
4.04%
Social Engagement
