What We Did
- Project Management
- Content Development
- Copy Editing
- Art Direction & Design
Photography - Print Production
The Challenge
In the competitive market of mixed-use real estate development, Midway Properties wanted to stand out from other developers. The goal was to produce a lifestyle magazine that would be appealing to customers and residents while simultaneously promoting the Midway Properties brand as well as bringing exposure to its retail, dining, and entertainment tenants. With properties across the state, they wanted a partner who understood the Texas market, appreciated storytelling, but also had marketing expertise.
District Magazine were distributed across Midway Properties to highlight their unique retailers and fun events.
The Solution
Texas Monthly Studio partnered with Midway Properties to produce their District Magazine, a full color publication with fashion photography, food and entertainment coverage, and more. By using seasoned writers producing targeted lifestyle pieces paired with service pieces to promote the businesses who call Midway Properties home.
Results
5,000
Copies Printed
10
Stories per Issue
