What We Did
- Project Management
- Content Development
- Art Direction & Design
- Photography
Copy Editing - Print Production
- Campaign Optimization
- Promotion & Outreach
The Challenge
H-E-B sought to reach Texans and loyal H-E-B fanatics by raising awareness about their many Own Brand products in an organic way. Central to the message was integrating H-E-B’s existing To Texas With Love campaign into print and online through native storytelling. It was important to stay true to H-E-B’s goal of showing its devotion to customers while also feeling native to the Texas Monthly media space.
At Texas Monthly Studio, we tell stories–the stories of the H-E-B Partners illustrated H-E-B’s To Texas, With Love campaign perfectly.
Our Solution
Texas Monthly Studio partnered with H-E-B to continue and amplify their To Texas, With Love campaign in an organic way in two distinct approaches. In print, TM Studio focused on telling the story of the H-E-B partners who developed each product in a series of advertorials TM Studio designed, photographed, and wrote. Online, the focus was on promoting featured and seasonal Own Brand products by writing a series of themed listicles. Each print advertorial was converted into an online article to extend their reach.
Results
21M+
Impressions
15.87%
Digital Engagement Rate
