What We Did
- Project Management
- Content Development
- Art Direction & Design
- Print Production
- Video Production
- Copy Editing
- Campaign Optimization
- Promotion & Outreach
The Challenge
In an effort to push university development and fundraising, it was integral for Texas State University to position themselves as a Tier One research institution. They had clear objectives, but wanted to partner with another local voice to reach affluent, business-minded Texans who would buy into the Big Ideas helping to move Texas forward.
Our Solution
Texas Monthly Studio partnered with Texas State University to showcase the impeccable research they are conducting in order to gain fundraising. By creating native, high-level storytelling pieces and promoting them across multiple platforms, Texas State University is able to reach those that matter.
The articles live on a custom “Texas State Big Ideas” landing page, featuring key components of their research and engaging educated readers across Texas.
Results
12.7M
Print Impressions
2.5M
Digital Impressions
3.2%
Engagement Rate
