What We Did
- Project Management
- Content Development
- Art Direction & Design
- Copy Editing
- Talent Acquisition
- Campaign Optimization
- Promotion & Outreach
The Challenge
After a year-long period of marketing silence due to COVID-related travel concerns, South Padre Island decided to launch a family-focused campaign to help drive safe summer visitation from families across Texas. They needed a trusted media partner to help invite visitors to the Island for a fun, outdoor adventure.
Our Solution
Texas Monthly Studio partnered with South Padre Island and Ciara Anderson, a well-known Texas influencer, to create an authentic travel look book that showcased attractions, accommodations, food destinations, and more to families looking to plan summer reunion trips. Texas Monthly Studio built a photo gallery page depicting the influencer’s experience on the Island with her family. The gallery page was promoted on Texas Monthly platforms, as well as those of the influencer.
