Seasonal Recipes & Fresh Ideas
What We Did
- Project Management
- Content Development
- Copy Editing
- Art Direction & Design
- Advertising Sales
- Print Production
The Challenge
H-E-B grocery store is a great corporate citizen in the state of Texas. Part of its mission for this project was to come up with a way to thank customers for their business while continuing to build customer loyalty; to inspire shoppers to become home cooks, try new things like wines and craft beer, and to focus on better health.
Our Solution
Texas Monthly Studio collaborated with H-E-B on a bimonthly magazine, My H-E-B TexasLife, which was distributed free to shoppers in H-E-B stores. The 44-page color magazine engaged readers with lively content, including cooking tips and recipes, features on health and beauty topics, stories about H-E-B suppliers and brands, and a variety of educational stories to help make shoppers better consumers. Texas Monthly Studio produced content, including expert interviews, recipes, how-to stories, and photoshoots featuring chefs, food and recipes, décor, and health and beauty topics. The program also included a weekly bilingual newsletter.
