What We Did
- Project Management
- Content Development
- Art Direction & Design
- Print Production
- Video Production
- Copy Editing
- Campaign Optimization
- Promotion & Outreach
The Challenge
As part of a large learning healthcare system, HCA Houston Healthcare aspired to lead the charge into the future of healthcare, especially in Texas. While the healthcare network has a global reach with the technology and innovation to match, their greatest strength is their devoted physicians, nurses, and staff. HCA Houston Healthcare wanted a creative media partner with a relevant and interested audience to help tell the human stories behind their top-tier care.
Our Solution
Texas Monthly Studio partnered with HCA Houston Healthcare on a year-long campaign designed to show readers how the healthcare system is at the forefront of high-quality, compassionate care. Texas Monthly Studio produced 6 native stories over the course of the year, published in Texas Monthly print issues and online. Texas Monthly Studio built a custom landing page as a central hub for both native and sponsored content, including interviews with HCA doctors, inspiring patient and staff stories, and blog posts featuring unique medical programs.
The campaign was promoted on Texas Monthly platforms and touchpoints directed back to this custom landing page.
Results
From day 1 you “got us.” You’re a brilliant, intimidatingly experienced group of strategists, growth drivers, artists and marketers.
Laura Puente
Assistant Vice President, Content Strategy and Digital Communications
HCA Houston Healthcare
