Culinary Road TripView Project
What We Did
When introducing the 2021 Escalade, Cadillac wanted to highlight innovative new features through storytelling that resonates with modern Texans on the go, across the state.
They had clear objectives, but needed a Texas authority to help connect their brand with local tastemakers.
Texas Monthly Studio produced a four-part video series that leaned into Texas Monthly’s authority on the statewide culinary scene, partnering with food influencer Alex Snodgrass as the host.
Meet some of the most innovative chefs in the
Lone Star State
Touring the Texan culinary scene with Cadillac
Summing up the Texas Monthly Culinary Road trip campaign: In a world where content is king, the TMCR content is second to none! TM made collaboration enjoyable and easy. The videos are outstanding, and the print pieces tell a great story next to our creative. Thank you for all Texas Monthly Studio did to make this such a successful project.Thomas D’Angelo Regional Marketing Manager | South Central