BMW Seeks the Wild Outdoor CountryView Project
What We Did
- Creative Strategy
- Content Development
- Project Management
- Video Production
- Graphic Design
BMW challenged Texas Monthly Studio to highlight their fleet of vehicles while aligning the brand with outdoor pursuit focused activities in Texas. Their goal for each vehicle was to showcasing specific vehicle attributes like boat towing and hauling capabilities.
Texas Monthly Studio enlisted Will Roman, avid Outdoorsman and founder of Chisos Boots. A company that supports the Texas Outdoors through stewardship with the Texas Parks & Wildlife Foundation.