BMW Seeks the Wild Outdoor Country

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What We Did

  • Creative Strategy
  • Content Development
  • Project Management
  • Video Production
  • Graphic Design

The Challenge

BMW challenged Texas Monthly Studio to highlight their fleet of vehicles while aligning the brand with outdoor pursuit focused activities in Texas. Their goal for each vehicle was to showcasing specific vehicle attributes like boat towing and hauling capabilities.

Texas Monthly Studio enlisted Will Roman, avid Outdoorsman and founder of Chisos Boots. A company that supports the Texas Outdoors through stewardship with the Texas Parks & Wildlife Foundation.

Our Solution

Texas Monthly Studio created a three-part, Texas region inspired, custom campaign featuring unique and curated drives inviting readers to join BMW and TM Studio as they explored the best hiking, hunting, andfishing/boating three unique regions in Texas had to offer. To further enhance this online destination hosting the custom videos, Texas Monthly shared packaged content, both editorial and native, that captured the spirit and essence of each activity and region to entice and excite readers to hit the road in a BMW.


Digital Impressions
Engagement Rate

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